Get found by the guest who searches your town, not just the platforms.
Someone types "cabin near [your lake]" or "pet friendly condo in [your town]" every day. Airbnb and Vrbo rank for it. Your own site usually does not. This audit shows why, and what to change first.
Google Business Profile
Whether you have one, whether it is verified, what category it uses, and whether the photos, hours, and booking link are doing any work.
The hyper-local pages
Does your site have a page for the searches your guests actually type? The lake, the ski hill, the festival, the "dog friendly" question. Most sites have one home page and nothing else.
The booking path
How many clicks from the search result to a paid booking, and where a guest gives up. Speed on a phone, the calendar, the payment step.
Reviews and citations
Where your name and address appear across the web, whether they match, and whether your reviews are working for you outside the platforms.
Titles, text, and photos
What each page tells Google it is about, and whether that matches a real search. Image names, headings, and the first paragraph, line by line.
Tracking
Whether you can tell where a direct booking came from. If you cannot measure it, you cannot grow it.
You send the links
Your website, your listing, and your town. That is the whole intake.
I audit it by hand
I search the way a guest does and record what comes up. Then I go through your site and profile page by page.
You get the report
A written report and a fix list in priority order for the next 90 days, within 7 business days.
You and I talk it through
A 45-minute call. You leave knowing what to do first and what to ignore.
What it costs, and what it is not
$449 USD, once. It is an audit and a plan. It is not a monthly retainer, and I do not build the pages for you unless you ask for the 90-day buildout. If your site is not worth auditing yet, I will say so in my reply and suggest the Direct Booking Launch Kit instead.