Listing audit

Your listing, read by someone who is not you.

You wrote it, so you cannot see it any more. A guest gives it eight seconds. This is a fixed-fee read of one listing, with the fixes in the order they matter.

The first eight seconds

The cover photo, the title, and the first three lines. Almost every listing loses the guest here and never finds out.

Photo order and gaps

Which photo goes first, which ones are missing, and which ones are costing you. Checked against the Listing Photo Shot List.

Amenities and settings

Unchecked boxes you qualify for, a minimum stay that strands weekends, instant book, and the cancellation policy.

Price against the comp set

Your rate and cleaning fee beside five listings a guest would choose instead. Where you sit, and whether that is on purpose.

Reviews and your replies

What guests keep saying, whether the listing answers it, and how your replies read to the next guest.

House rules and tone

Rules that read like a warning sign send guests elsewhere. I rewrite the ones that do.

STEP 01

Send the link

One listing. If you have several, the first one shows you whether this is worth repeating.

STEP 02

I read it as a guest

On a phone first, then on a laptop, then beside the competition.

STEP 03

You get the markup

A PDF with notes on every section, a rewritten title and opening paragraph, and a ten-item fix list, within 7 business days.

STEP 04

You make the changes

Most take an evening. If you want me to make them for you, ask in the reply.

$149 USD, once, per listing

If your listing is already in good shape, I say so in the reply and refund it. The Listing Optimization Workbook is the same checklist for you to run yourself, and it comes with the All-Access Pass.

Send the listing

Nothing is charged until I confirm and send an invoice.