The toolkits handle the common problems. This is for the one that's specifically yours.
A single one-on-one working session, booked by inquiry. You send the context ahead: the calendar, the listing, the stack, whatever is stuck. The session goes on that instead of a discovery-call warm-up. You leave with a written plan you can hand to your cleaner, your co-host, or whoever builds your site.
I founded a vacation rental company in 2004 and sold it in 2012. Today I build the systems behind cabin, lakefront and mountain rental businesses. There is no course and no cohort behind this. Just the session.
Bring one problem. We get specific fast.
These are the seven things people write in about. Each one gets worked on your actual numbers, your listing, your calendar, your stack.
Getting started / launching
Market choice. Then the revenue math before you sign, the short-term-rental permit and tax-registration check, and what to buy first. Pre-purchase is where an hour of outside eyes pays the most.
Pricing & revenue
Your calendar and your rates, side by side. Where the floor sits too low, and where a minimum-stay rule is quietly killing bookings. And what your seasonality actually looks like once you plot it.
Direct bookings & escaping OTA fees
What it really takes to move a repeat guest off the platform: a site that can take the booking, a payment rail, and the email that brings them back. Every direct booking keeps the platform's cut, often 15%, in your pocket. If you'd rather have it built than talked through, that's the Direct-Booking Recovery service.
Operations, cleaning & systems
Turnover that runs without you texting: the checklist, the photo proof, the iCal-driven schedule, and who takes the 11pm call. Most of it is boring on purpose.
Listing, photos & marketing
Which photo goes first, what the first line has to do, where the description loses the reader, and the review-reply habit that keeps you ranking.
Tech stack & automation
Property management system (PMS), channel manager, booking engine, payments. What to wire together, what to skip, and where the double-booking risk actually sits. I build this layer myself, so we can go under the hood.
Something else
If it's a real operating problem and I've hit it, we can work on it. If I haven't, I'll say so in my reply and point you somewhere better.
One note, then a straight reply about whether it fits
You send the note
Property count, market, the topic, and two or three honest sentences about what's going on. Five minutes. A person reads it.
I reply within 2 business days
Whether one session fits and what it costs. Also what to send ahead of it. If a $49 USD toolkit already solves the thing, I name which one and we don't book.
The working session
Context comes in first: the calendar, the listing URL, whatever your stack is made of. We start on the problem instead of on introductions.
The written plan
What to change and in what order. Which VRABC toolkits fit, pre-filled where they do. Then a follow-up, so it gets done rather than discussed.
In this industry since 2000, and still in it.
I'm Eric. For close to a decade, from the mid 2000s into the 2010s, I took a crew into Whistler every November. We deep cleaned more than 40 rental properties over two to three weeks, from condos to large homes. Every one of them had been professionally cleaned between guests all year. We were there for what those cleans missed.
Alongside that, I walked properties before guest arrival to confirm they were ready. That was steady work through my years at EMR Vacation Rentals, the company I founded in 2004 and sold to my business partner Blake MacKenzie in 2012. He runs it today and we still work together. So I have spent a long time standing in rentals somebody else had already called clean, writing down what was wrong with them.
I would rather you download a free file and find out whether it fits than take my word for any of this.
One session, scoped to the problem, quoted before you commit
There's no rate card because a single knotty pricing question and a full review of a twelve-unit operation are not the same hour. You tell me what's going on; I tell you what it costs.
One working session with Eric
- You send the context ahead, so the session starts on the problem
- A session on your actual numbers, listing, operations, or stack
- A written plan you can hand to a cleaner, co-host, or developer
- The VRABC toolkits that fit, pre-filled where they do
- A follow-up, so it gets done rather than discussed
It's not for you if…
…you want a course or a cohort. This is one operator and one problem.
…you want to hear that short-term rentals are passive income. They aren't, and I won't say they are.
…a $49 USD toolkit already solves it. The All-Access Pass covers all 22. If one of them is the answer, I'll name it in my reply and we won't book.
…you want it built for you. Web and booking-engine work runs through Zima Enterprises. Say so in the note and I'll tell you if it fits.
There's no number on the card because I'd rather quote the right session than sell the wrong one. You'll have the fee in writing before anything is booked. If the answer is "you don't need me," that comes in writing too.
Tell me where it hurts.
Two or three honest sentences beat a polished pitch. You'll hear back within 2 business days with whether it fits and what it costs, or where to look instead.
I haven't bought a property yet. Is this premature?
No. Pre-purchase is when an hour of outside eyes is worth the most: market choice, the revenue math, and the permit and tax check before you sign. Fixing those after closing costs a great deal more than a session.
Will you just tell me to buy the All-Access Pass?
No. If a $49 USD toolkit solves your problem, I'll tell you which one in my reply and we won't book a call. Coaching is for the problems a template can't see: your market, your listing, the numbers on your own calendar.
How is the fee set?
Per problem, in my reply, before anything is booked. A single knotty question and a full review of a multi-unit operation are different sessions. One number on this page would overcharge one of you.
Does it matter how many properties I run?
No. The questions change with a bigger portfolio; the format stays the same. The Home Manual and Turnover Tracker work that way too: free for one property, up to 500 with the pass.
What do you need from me before the session?
Whatever the problem lives in: the calendar and rate history for pricing, the listing URL for marketing, the PMS / channel manager / booking-engine names for tech. It's a short list, and I name it exactly in my reply.
Do you do done-for-you work, like site builds and booking-engine setup?
Sometimes, where it's a genuine fit. That work runs through Zima Enterprises, not through coaching. Say so in your note, or use the contact page, and I'll tell you honestly whether it makes sense.